Turning on Facebook’s own captions
When you post a video from a Page, open the video settings and enable auto-generated captions; Meta transcribes and lets you edit. For Reels, captions are on by default in many regions and can be edited before posting. They are worth keeping on for accessibility, but not worth relying on for reach, because they do not leave the platform.
Where captions should sit in a Facebook video
Feed video is framed by the post text above and reactions below; Reels cover the bottom of the frame with the interface. The lower-middle band is safe on both. Titro’s styles start there, and any caption can be dragged. The same calculus for the other feeds is on TikTok captions and Reels captions; the numbers behind muted feeds are on why subtitles matter.
Captions for Facebook video in two languages
A Page speaking to Kosovo and to the diaspora in Germany posts the same video twice, once with Albanian captions and once with German. Titro translates with one click; translated minutes count double. The Albanian specifics — Gheg, Tosk, sentences that mix in English — are on Albanian subtitles.
Feed, Reels and Stories are different frames
The same Page publishes in three shapes. Feed video is often square or horizontal, framed by the post text above and the reactions below; Reels are vertical with the interface stacked along the bottom; Stories are vertical with interface at both ends. One Titro project serves all three, because the format you upload is the format you get back — but check the caption position per shape before you post. The lower-middle band that is safe in the feed sits a touch low for Stories, where lifting the caption slightly clears the reply box. Dragging it takes seconds, and it is the difference between a post that was made for the placement and one that was dumped into it.
Captioned video as a Meta ad
Ads are where captions stop being optional. Meta previews placements muted, and an ad that needs sound to make its point pays for impressions it cannot use. The Titro export is a standard video file at the original resolution, so it goes into Ads Manager like any other creative, with the message already in the frame. Keep the text clear of the bottom edge in vertical placements, where ad interface overlays sit, and lead with the claim in the first caption on screen. For a campaign split between markets, the same creative re-exports with the second language’s subtitles in one click from the same project.
